While each person knows their typical medical expenses, and knows they face a one-third chance of an additional $210 in expenses, all Acme insurance knows is that the total costs for all three are $630 ($30 + $90 + $300 + $210). That’s $210 per person; Acme decides to charge $220 per person (the extra $10 goes for administrative costs) for a policy that covers all medical costs. Is this a smart decision?
No, it isn’t. Take a look at the financial landscape from each person’s perspective:
Minimum possible costs | Maximum possible costs | Insurance premium | |
Alice | $30 | $240 | $220 |
Bob | $90 | $300 | $220 |
Caroline | $300 | $510 | $220 |
Insurance looks like a fairly good deal for Bob and Caroline, but Alice is skeptical. Insurance would be a whopping $190 higher than her minimum expenses, and $120 higher than her expected costs of $100 ($30 plus one-third of $210). In the worst scenario, she only saves $20. Alice decides not to get insurance. This is the tragedy of the insurance business: the most profitable customers have the least motivation to buy insurance.
With Bob and Caroline as customers, Acme collects $440 ($220 from each), but can expect to pay out a total of $530 ($90 + $300 + two-thirds of $210), for a loss of $90.
Acme must set a higher price for insurance. If it knew Bob’s and Caroline’s costs, it could, for argument, set a price of $270 per person, 22% higher than before. Take a look at the adjusted financial landscape:
Minimum possible costs | Maximum possible costs | Insurance premium | |
Alice | $30 | $240 | $270 |
Bob | $90 | $300 | $270 |
Caroline | $300 | $510 | $270 |
It’s an even worse deal for Alice, but now Bob is also skeptical. Insurance would be $180 higher than his minimum expenses, and is $110 higher than his expected costs of $160 ($90 plus one-third of $210). In the worst scenario, he only saves $30.
Bob decides to skip insurance too, and Acme can expect to lose $100 on Caroline’s policy. What’s happening here is called the adverse selection death spiral. For all intents and purposes the market for insurance has disappeared, and Caroline is left to deal on her own with the financial consequences of her genetic defect. Absent external forces (such as subsidies or government regulation) Adam Smith’s invisible hand cannot establish a price for insurance at which the market will clear. The way this market is defined, Acme cannot offer insurance at any price.
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